Sunday, December 13, 2009

Final Range: Androphagous
The Design School Southern Africa


My final range at The Design School Southern Africa: Androphagous was aimed at the young female moguls of modern society. Androphagous' literal meaning is "Man Eater" and I used it to promote young women in the corporate world and the transition between work and play.

My goal was to design a range that could be easily mixed and matched with items already in a young women's wardrobe.



Designer: Stanley Raw
Photographer: Judy van Staden
Model: Lucinda Schoeman


Call Back

After completing my internship at People Magazine, I was invited back by them to help out on their 2009 Swim Wear Fashion Shoot. At this incredible shoot I got the opportunity to work with Model/Actress Tanya van Graan.



Special Thanks to People Magazine for inviting me back to work on this incredible shoot!!
Photographer: Grant Difford

Internship at People Magazine

As part of my BA Fashion Design & Marketing degree I had to complete an internship in the feeld I intended to work in: and I got the opportunity to work with People Magazine as a Fashion Intern.

During the second week the editor, Andrea Caknis informed my self and the other interns that we had to come up with a concept for the 2009 Women's Day Fashion Spread. She explained that she will review our ideas and the one she chose will be used. My concept got chosen and we the interns were given the opportunity to spearhead the entire production. Each intern got one Editor form other magazines to work with as a model, I was assigned Frith Thomas editor of Women & Home Magazine.

With the conceptualization of the shoot I came up with the poses for all the editors and helped with the decisions of each editor's look. The actual shoot took place at The Grace Hotel in Rossebank, where I took charge of the direction and positioning of the models and looks.
Working with People Magazine was truly an eye opening experience, the opportunity I got to work with professional people with in the magazine and publishing field was amazing!

This experience just re-confirmed my passion for publishing & editing.



Frith Thomas: The Editor of Women & Home Magazine




Special thanks to People Magazine for giving me the opportunity of completing my internship with their amazing team!!

Stylist: Stanley Raw
Editor: Andrea Caknis
Fashion Editor: Mandy Varrie
Photographer: Grant Difford
Giving Back & Helping Out

During my second year final exam I was up late working on a project and an interesting documentary on Primordial Dwarfism caught my eye: a story of a 13 year old girl called Hannah, and it showed the every day struggles of these individuals. During the program Hannah explained how difficult it was to find properer clothes because of her out of proportion age and size.
I decided to contact Hannah's mother to ask if I could lend a helping hand, and a few days later I received a reply asking if I were up to the challenge of making Hannah's Halloween Costume
"a friendly witch"

I jumped on board and started right away, juggling the costume and my final exams at the same time, and I only had 2days to complete it because the email came a week before Halloween and Hanna lives in the USA (Minnesota). Luckily the costume arrived on Halloween a few mints before Hannah went out Trick or Treating!!
Hannah and her Family last Christmas.


Hannah dressed in the "good witch" costume I made.
Forever Black

Sanlam SA Fashion Week Competition 2009


"...design a little black dress with a new twist, using recycled materials only, and only by using BLACK as your colour pallet."


The inspiration behind this brief was to make the fashion consumer aware of the impact that the industries is having on the environment, and how we as fashion designers can help to make a difference. My Inspiration Board was designed to create the illusion of looking in to a "scrap yard".
I decided to to construct a corset made out of insulation tape and a a-symmetrical skirt made out of safety belts, along with a "top-hat" to complete the over all look.





Designer: Stanley Raw
Photographer: Judy van Staden
Model: Noelani Nel



Local Fashion
Being a fashion lover I always keep my eye on Local designers and fashion updates. I've competed in the 2008 & 2009 Sanlam SA Fashion week competitions and attended many fashion shows and exhibitions to ensure that my knowledge of fashion here in SA is up to date.



French Revolution
The French Revolution Design Brief was based on the Revolution of France 1789.
"...design a French Brocade Tailored Jacket and matching Tiered Skirt"


Inspiration Board
My inspiration for this design brief was largely based on the decadence before the war and the new found freedom after the Revolution. My focus was on rich colours like gold, deep red, black and Jewel colours combined to create a strong theme through out the range.
My designs was aimed at empowering the femininity that was absent during the Revolution, I used strong style lines to emphasize he female figure, and to elongate the body.




Designer: Stanley Raw
Photographer: Judy van Staden
Model: Lucinda Schoeman


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